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Type of Web
Property >
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Flash Site
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Blog
Portfolio Site
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CMS - content
management
systems
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Newsletter
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Overview
Features
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Flash is best if your brand is based on appearance and aesthetic. Important for travel, luxury goods, hi-tech and high end user, more commonly expected in Europe and in shopping |
A blog can be used as a blog, or as a portfolio or an easy to maintain web site. It is best if your brand is based on content and social network. Important for consultants, individuals, freelance journalists
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A CMS is best if your brand is based on services and community, interactivity and publishing or online sales
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A newsletter usually complements any of the first three types of online presence |
| splash intro |
yes |
not usually |
no |
no
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| update content yourself |
not easily
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yes, some more easily than others
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yes, some more easily than others |
yes, some more easily than others |
advanced publishing features such as setting publish and expire dates, auto archives. Advanced features such as polls, forums, shopping carts, reservations
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no, not unless you have a professional flash designer or design firm |
yes, some features like publish dates, auto archive of posts and plugging in a poll or rss feed are available depending on the blog service |
yes, too numerous to list here, basically content management systems drive the large corporate sites or sites like the New York Times.
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yes, you can set delivery dates and archive newsletters
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Web2.0 features such as bookmarking, embedding video and maps by yourself, sharing, podcasting, rss, cool hovering and image display tools
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Adobe Flash is proprietary and Search Engine unfriendly at this time. So Web 2.0 has developed to look flashy without Flash specific technology.
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yes, blogs makes use of Web 2.0 features like embedding Google maps, video, data
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yes and in more powerful ways than blogs, which are not usually needed for individuals or small organizations, needed for large organizations with writers, editors, active community of users
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Search Engine Optimal and easy to promote
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not at all SE friendly, to be promoted by word of mouth, brand recognition, publicity or associated newsletter or blog
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designed to be searched and shared
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less searchable than simpler sites but more than flash sites and gradually overcoming their limitations caused by dynamically generated pages.
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if done correctly, these become searchable archives that keep building your presence
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WBO_2008_questionnaire.pdf (